General Manager

(
CrazyApps
)
//
Management
3, 2, 5+
//
Remote
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We are launching new mobile products with subscription-based monetization and large paid acquisition budgets. We are looking for a team leader who wants to influence not only the product but also business results.

We are open to ambitious Project Manager, as well as Product Owners and General Manager.


  • Experience as a PM in a technical team: development lifecycle, planning, prioritization, and launch
    • Experience with mobile apps: app-specifics, ASO, metrics
    • Practical understanding of the subscription model: CAC, LTV, Retention, Churn, Conversion Rate
    • Understanding of performance marketing: budgets of $300K/month or involvement in campaign planning and evaluation
    • Ability to properly design, interpret, and scale A/B tests
    • AI-first approach: already using AI in your work
    • Independence, speed, and quality at the same time

    We are looking for someone who:

    • Quickly and deeply understands new domains
    • Takes initiative and doesn't wait for tasks
    • Wants to build something real from scratch
    • Isn't afraid to do things they haven't done before



  • Take mobile apps from the idea or early MVP stage to the first paid acquisition test
    • Define the product vision, UX decisions, and priorities independently or in collaboration with a designer and developer
    • Build a lean team around each product, involving marketing, analytics, and development without unnecessary bureaucracy
    • Set up analytics, attribution, event tracking, and A/B testing; define key metrics from day one
    • Run test campaigns together with the CMO: you own the product and interpretation of results, while the CMO owns traffic acquisition
    • Prepare board-level analysis: what worked, what didn’t, why, and your recommendation. Decisions on scaling or stopping a product are made jointly by the board and CMO
    • Contribute to shaping the product portfolio and growth strategy
    • Use AI as a core tool for development, analysis, and decision-making








  • The opportunity to build a business from scratch, from idea to scale
  • High autonomy within the strategy aligned with the CMO and board
  • A growth path to General Manager / C-level
  • Large paid acquisition budgets and real traffic
  • An AI-first environment
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