General Manager

(

Hubb

)

Management

2, 3

Remote

( About vacation )

We are launching new mobile products with subscription monetization and significant paid traffic budgets. We are looking for someone who doesn’t just want to manage a function — but wants to build a business.
Your task will be to take ownership of 2–3 apps at the seed stage, bring each of them to a working MVP, and launch the first paid traffic test together with the marketing team. After that, you will prepare an in-depth analysis of the results and provide a clear recommendation to the board: what to scale, what to stop, and what to take into the next test. Decisions are made collaboratively — but based on your analysis and vision.
If you are excited about building from scratch and taking pride in the results — keep reading.

Experience with mobile apps — you understand the specifics of mobile apps, app store optimization, key metrics, and the development lifecycle
Subscription model experience — you know what a healthy subscription business looks like: CAC, LTV, Retention, Churn, and Conversion Rate — not just in theory, but through hands-on experience
Performance marketing — you won’t be managing campaigns directly, but you understand how they work: experience with budgets of $300K/month or direct involvement in planning and evaluating campaigns of this scale
A/B testing — the ability not only to launch tests, but to design them correctly, interpret the results, and scale successful outcomes
AI-first mindset — you already use AI tools in your work and want to take this even further
Independence — you make decisions and don’t wait for someone to tell you what to do next
Speed and quality at the same time — you know how to move fast without compromising on quality

Your previous title or the number of years on your CV are not what matters most to us. What matters is:

Highly intelligent and analytical — able to quickly and deeply understand a new domain
Proactive — you don’t wait for tasks; you see what needs to be done and make it happen
Ambitious — you want to build something real from scratch and be proud of the result
Not afraid to do something you’ve never done before — if you’re interested, you’ll figure it out
Doesn’t need hand-holding — comfortable working with weekly check-ins focused on results and plans

Product launch

Take ownership of 2–3 mobile apps at the idea or early MVP stage and bring them to their first paid traffic test
Independently or together with a designer and developer, shape the product vision, UX solutions, and priorities
Use AI tools as a core part of your toolkit to accelerate development, analysis, and decision-making

Team & Resources

Build a lean and efficient team around each product
Engage resources from adjacent teams: marketing, analytics, and development — without unnecessary bureaucracy
Independently set tasks, make decisions, and take responsibility for the results

Analytics & Testing

Set up all necessary infrastructure: analytics, attribution, event tracking, and A/B testing
Define key metrics for each product and track them from day one
Work closely with the CMO during test launches: you will be responsible for the product side and interpreting the results, while the CMO will be responsible for marketing strategy and traffic management

Strategy & Decision-Making

Prepare a structured analysis of each product’s results for the board: what worked, what didn’t, why, and what your recommendation is
Final decisions on scaling, stopping, or launching a new product are made by the board together with the CMO, based on your analysis
Participate in shaping the product portfolio and growth strategy at the company level

Opportunity to build a business from scratch — from idea to scaling
High level of autonomy in product and operational decision-making — within a shared strategy with the CMO and the board
A path toward a General Manager / C-level position based on performance and results
Work with significant paid media budgets and real traffic
An AI-first environment: we integrate AI into our products and processes, not just talk about it
A team with experience in subscription businesses and growth
Fully remote with a flexible schedule
Competitive compensation based on experience and level of responsibility
Paid vacation and a probationary period