( About vacation )
ToonHub is a subscription-based webcomics platform.
We are actively developing our product, testing new user acquisition strategies, and scaling our advertising campaigns.
We are currently looking for a User Acquisition Manager (Meta Ads) who knows how to do more than just launch ads — someone who can identify winning combinations, manage large budgets, and scale results.
- 2+ years of hands-on experience with Meta Ads.
- Experience driving traffic to subscription-based products, such as mobile apps, web products, or content platforms.
- Strong understanding of subscription unit economics and key metrics: CAC, ROAS, LTV, Retention, and Conversion Rate.
- Ability to independently structure advertising campaigns, test audiences and creatives, identify winning combinations, and scale successful campaigns.
- Proficiency in AI tools and automation systems.
- Experience managing advertising budgets of $200,000+ per month.
- Strong skills in Google Sheets / Excel.
- Analytical mindset, independence, proactivity, and a strong sense of ownership over results.
- Manage the full cycle of Meta Ads campaigns: launching, optimizing, and scaling.
- Acquire users for a subscription-based product.
- Work with web funnels and optimize conversions at different stages of the user acquisition journey.
- Optimize advertising campaigns based on key subscription metrics: CAC, ROAS, LTV, and Retention.
- Test new creative concepts, approaches, and ad combinations, and scale successful campaigns.
- Create briefs for the creative team and analyze the performance of advertising creatives.
- Regularly analyze campaign results, identify growth opportunities, and test hypotheses.
- Collaborate closely with other UA Managers, Creative, and Analytics teams.
- Fully remote work — work from wherever you feel most comfortable.
- Competitive compensation based on your experience and expertise.
- Real opportunities to scale — large advertising budgets and the freedom to test new hypotheses and approaches.
- Direct impact on the product — your decisions will directly influence key business metrics and the platform's growth.
- A strong team — collaborate with experienced UA specialists, Creative, and Analytics teams.
- Minimal bureaucracy — we value initiative, fast decision-making, and a results-driven mindset.
- Professional growth opportunities — experiment with new approaches, implement cutting-edge tools, and continuously develop your expertise.