• Strong understanding of digital marketing and growth marketing.
• Ability to think strategically while also working hands-on.
• Understanding of SEO and experience working with SEO contractors / agencies.
• Content marketing and ability to formulate strong marketing messages.
• Understanding of social media and short-form video.
• Basic or confident understanding of paid acquisition.
• Web analytics and experience working with marketing metrics.
• Ability to quickly test hypotheses, evaluate results, and scale what works.
• Strong project management skills.
• Ability to work with designers, content creators, agencies, and other contractors.
• High level of autonomy.
• English proficiency sufficient for working with an international product and materials.
An advantage would be:
• experience in SaaS, marketplace, mobile app, or consumer tech;
• experience launching products across multiple markets;
• experience in sports / fitness / communities;
• experience working in a startup or scale-up.
• Formulate and implement PADO’s marketing strategy.
• Determine priority channels for user and customer acquisition and test new hypotheses.
• Be responsible for growth marketing and key marketing metrics.
• Coordinate SEO: assign tasks to agencies or contractors, monitor quality, priorities, and results.
• Work with content: website, blog, social media, case studies, email/CRM communications, product and commercial materials.
• Independently create or organize the creation of simple content: short videos, reels, stories, posts, presentations, landing pages, etc.
• Launch and manage paid acquisition when needed.
• Contribute to product positioning, messaging, and go-to-market for new features.
• Analyze marketing activity results and make data-driven decisions.
• Work with local markets and adapt marketing to different countries.
• Find external contractors and agencies when it is more effective than handling the task internally.
• Independently drive projects without the need for constant oversight from the founders.
- Competitive salary tied to results.
- Full autonomy in choosing tools and approaches.
- Opportunities for professional growth and participation in strategic decision-making.
- Flexible working hours and management support.