Product Manager (B2C / Subscription)

(

ToonHub

)

Management

3, 5+

Remote

( About vacation )

ToonHub is an international B2C webcomics platform with a subscription-based monetization model.
We are actively developing our product, experimenting with monetization strategies, improving the user experience, and expanding into international markets.
We are looking for a Product Manager who thinks in terms of business metrics, can identify growth opportunities, and knows how to turn product hypotheses into measurable results.
We need more than a manager who maintains a backlog and coordinates development. We are looking for someone who understands subscription business economics, is confident working with data, and knows how to improve conversion, retention, and LTV.

Hands-on experience as a Product Manager in B2C digital products (subscription platforms, mobile apps, entertainment, or content services).
Experience with subscription-based monetization and a solid understanding of its economics, including trials, pricing, upselling, retention, and churn.
Ability to build, analyze, and optimize product funnels.
Practical experience running A/B tests and validating product hypotheses.
Strong understanding of product metrics: LTV, CAC, ARPU, ARPPU, Conversion Rate, Retention, and Churn.
Experience with product analytics tools such as Amplitude, Mixpanel, GA4, or similar platforms.
Strong analytical thinking, independence, and a focus on business outcomes.

Nice to Have

Experience in entertainment, content platforms, EdTech, or other B2C products with a large user base.
Experience working in growth teams and rapidly testing hypotheses.
Understanding of performance marketing and the relationship between user acquisition, monetization, and retention.
Ability to leverage AI tools to optimize and accelerate workflows.
Experience optimizing paywalls, checkout flows, trial-to-paid conversion, and subscription pricing.

Grow the subscription monetization model: Improve paid conversion, increase retention and LTV, and reduce churn.
Optimize product funnels: Analyze the user journey from the first visit and registration to subscription purchase and recurring payments.
Run product experiments: Develop hypotheses, conduct A/B tests, analyze results, and scale successful solutions.
Work with product analytics: Analyze user behavior, cohort metrics, and conversion rates to identify new growth opportunities.
Drive product development: Propose new features and improve UX and user journeys to increase engagement and monetization.
Build and prioritize the roadmap: Set priorities based on data, business objectives, and potential impact on key metrics.
Collaborate with cross-functional teams: Work closely with engineering, design, marketing, and analytics teams to launch and validate product initiatives quickly.

Real product ownership: The opportunity to independently propose and implement solutions that directly impact business performance.
Freedom to experiment: Minimal bureaucracy, rapid hypothesis validation, and fast feature releases.
An international B2C product: The opportunity to work with a large audience and a subscription-based monetization model.
A strong team: Direct collaboration with engineering, design, marketing, and other specialists.
Remote work: The flexibility to work remotely and make a meaningful impact on product development.

If you're excited about more than just shipping features and want to see how your decisions impact conversion, revenue, and product growth, we'd love to meet you! 🚀
Send us your CV — we'd be happy to connect and learn more about you! 😊